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Singapore Quality Brands Awards (SQB)
Our Frangraces List
Discover 150+ scents
• Calming • Uplifting • Energizing
By cultivating the use of scents in our daily lives, we can not only enhance our own well-being but also encourage and nurture a more positive outlook for people across the globe. This practice takes on even greater importance in today's fast-paced society, where stress and stress-related illnesses are becoming increasingly prevalent. Through the power of fragrance, we can tap into the emotional and psychological benefits that come with elevating our sensory experiences, ultimately creating a healthier, more balanced lifestyle for ourselves and those around us.
Aroma Notes & Main Accords
Fundemental Building Blocks
bestows distinct characteristics upon a scent
Main Accords refer to the dominant scent characteristics or olfactory notes that are prominent in a fragrance. Perfume compositions are typically made up of a combination of various aromatic compounds, such as essential oils, aroma chemicals, and natural extracts. These ingredients contribute to the overall scent profile of the fragrance.
The main accords describe the key scent impressions or themes that a perfume conveys. Perfumers use these accords to classify and describe a fragrance's overall character and the sensations it evokes. Some common main accords in perfumery include floral, fruity, woody, oriental, citrus, green, aquatic, and gourmand, among others. For example, a perfume with a dominant floral accord will have a prominent flower scent, while a fragrance with a gourmand accord will have sweet, edible notes like vanilla, caramel, or chocolate as its main theme.
These accords help consumers understand and choose perfumes that align with their preferred scent preferences. Perfume descriptions often include a list of main accords to give potential buyers an idea of what to expect from the fragrance.
The main accords describe the key scent impressions or themes that a perfume conveys. Perfumers use these accords to classify and describe a fragrance's overall character and the sensations it evokes. Some common main accords in perfumery include floral, fruity, woody, oriental, citrus, green, aquatic, and gourmand, among others. For example, a perfume with a dominant floral accord will have a prominent flower scent, while a fragrance with a gourmand accord will have sweet, edible notes like vanilla, caramel, or chocolate as its main theme.
These accords help consumers understand and choose perfumes that align with their preferred scent preferences. Perfume descriptions often include a list of main accords to give potential buyers an idea of what to expect from the fragrance.
Aroma Notes constitute fundamental elements within the art of aromatherapy, significantly shaping the overall olfactory experience of a fragrance. These essential building blocks bestow distinct characteristics upon a scent, thereby contributing to its overall aroma and allure. Categorized into three primary groups – top, middle, and base notes – each note type possesses its unique presence and evaporation rate, thus orchestrating a carefully choreographed sequence of sensory impressions over time. Together, they synergistically blend to create a harmonious olfactory symphony, captivating and enchanting the discerning senses.
The interaction between different aroma notes within a fragrance is of paramount importance, as the presence of one note can profoundly influence the perception of another. The interplay between base and heart notes, for instance, has the capacity to modulate the olfactory experience when top notes are most pronounced. Similarly, during the gradual dry-down phase, the fragrance of base notes undergoes a metamorphic change, influenced by the lingering aroma of heart notes.
The enchanting journey of a fragrance commences with the immediate impact of top notes as the scent is initially diffused, offering an ephemeral burst of aromatic allure. As the olfactory narrative unfolds, middle notes gracefully emerge, showcasing their individual essence and character, enriching the sensory experience. Eventually, the base notes reveal themselves, leaving a lasting and profound impression on the olfactory senses, extending the captivating journey towards its final destination. Such a meticulous arrangement and layering of aromatic ingredients culminate in the perfume accord, representing the core identity of the fragrance.
At Pure Essentials™ we exemplify a discerning expertise in the craft of selecting aroma notes, meticulously curating fragrant compositions that not only elicit pleasant olfactory sensations but also evoke specific emotions and sensory experiences. The harmonious interplay of top, middle, and base notes assumes a central role, delineating distinct groups of scents, each with their unique persistence and impact after application.
Through this artful arrangement of fragrance notes, a refined and sophisticated olfactory journey ensues, invoking an enduring allure that resonates with our deepest sensibilities. As fervent enthusiasts of fragrant craftsmanship, we remain awe-inspired by this intricate process, which allows us to indulge in an enchanting sensory symphony, embodying the true essence of artful perfumer.
The interaction between different aroma notes within a fragrance is of paramount importance, as the presence of one note can profoundly influence the perception of another. The interplay between base and heart notes, for instance, has the capacity to modulate the olfactory experience when top notes are most pronounced. Similarly, during the gradual dry-down phase, the fragrance of base notes undergoes a metamorphic change, influenced by the lingering aroma of heart notes.
The enchanting journey of a fragrance commences with the immediate impact of top notes as the scent is initially diffused, offering an ephemeral burst of aromatic allure. As the olfactory narrative unfolds, middle notes gracefully emerge, showcasing their individual essence and character, enriching the sensory experience. Eventually, the base notes reveal themselves, leaving a lasting and profound impression on the olfactory senses, extending the captivating journey towards its final destination. Such a meticulous arrangement and layering of aromatic ingredients culminate in the perfume accord, representing the core identity of the fragrance.
At Pure Essentials™ we exemplify a discerning expertise in the craft of selecting aroma notes, meticulously curating fragrant compositions that not only elicit pleasant olfactory sensations but also evoke specific emotions and sensory experiences. The harmonious interplay of top, middle, and base notes assumes a central role, delineating distinct groups of scents, each with their unique persistence and impact after application.
Through this artful arrangement of fragrance notes, a refined and sophisticated olfactory journey ensues, invoking an enduring allure that resonates with our deepest sensibilities. As fervent enthusiasts of fragrant craftsmanship, we remain awe-inspired by this intricate process, which allows us to indulge in an enchanting sensory symphony, embodying the true essence of artful perfumer.
Top Notes, also known as opening notes or headnotes, play a crucial role in creating the first olfactory experience when a fragrance is applied. Positioned at the top layer of the fragrance, they significantly shape the initial impression of the scent.
Usually made with lighter and more volatile molecules, top notes evaporate quickly, delicately engaging the senses for a brief 5 to 15 minutes. Despite their fleeting nature, top notes are essential in establishing the overall character and essence of the fragrance.
Common choices for top notes include citrus scents like lemon, orange, and bergamot, which add a refreshing and invigorating allure. Additionally, light floral bouquets like lavender and rose, accompanied by crisp herbal accents of basil and anise, are frequently used in this layer.
Although the longevity of top notes may be shorter compared to middle and base notes, their ability to promptly capture attention and create a lasting initial impression is unparalleled. They serve as an enchanting prelude, skillfully paving the way for the gradual unveiling of the fragrance's unfolding layers, offering a comprehensive and captivating olfactory journey.
Usually made with lighter and more volatile molecules, top notes evaporate quickly, delicately engaging the senses for a brief 5 to 15 minutes. Despite their fleeting nature, top notes are essential in establishing the overall character and essence of the fragrance.
Common choices for top notes include citrus scents like lemon, orange, and bergamot, which add a refreshing and invigorating allure. Additionally, light floral bouquets like lavender and rose, accompanied by crisp herbal accents of basil and anise, are frequently used in this layer.
Although the longevity of top notes may be shorter compared to middle and base notes, their ability to promptly capture attention and create a lasting initial impression is unparalleled. They serve as an enchanting prelude, skillfully paving the way for the gradual unveiling of the fragrance's unfolding layers, offering a comprehensive and captivating olfactory journey.
Middle Notes, also referred to as heart notes, play a pivotal role in the structure of a fragrance as they constitute its core essence. As the name suggests, they retain elements of the top notes while introducing new scents that deepen the overall olfactory experience. Often considered the foundation of a fragrance, middle notes account for approximately 40-80% of the final scent composition.
Distinguished by their longer-lasting properties, middle notes linger in the air for an extended period, typically lasting around 20 to 60 minutes. They gracefully emerge as the top notes gradually dissipate, persisting throughout the lifespan of the fragrance. Additionally, middle notes act as an essential buffer, harmonizing and improving any potential unpleasantness that might be associated with the base notes.
The selection of key ingredients in the heart notes is of utmost importance to achieve a well-rounded and pleasing aroma. Notable components include rich floral oils such as jasmine, geranium, neroli, and ylang-ylang, along with an array of spices like cinnamon, black pepper, and cardamom, as well as fresh accords like lemongrass and pine.
In essence, the middle notes exemplify the true character and complexity of a fragrance, providing depth and sophistication. Their intricate interplay with the top and base notes orchestrates a captivating and enduring olfactory journey, resulting in a delightful and memorable overall scent experience.
Distinguished by their longer-lasting properties, middle notes linger in the air for an extended period, typically lasting around 20 to 60 minutes. They gracefully emerge as the top notes gradually dissipate, persisting throughout the lifespan of the fragrance. Additionally, middle notes act as an essential buffer, harmonizing and improving any potential unpleasantness that might be associated with the base notes.
The selection of key ingredients in the heart notes is of utmost importance to achieve a well-rounded and pleasing aroma. Notable components include rich floral oils such as jasmine, geranium, neroli, and ylang-ylang, along with an array of spices like cinnamon, black pepper, and cardamom, as well as fresh accords like lemongrass and pine.
In essence, the middle notes exemplify the true character and complexity of a fragrance, providing depth and sophistication. Their intricate interplay with the top and base notes orchestrates a captivating and enduring olfactory journey, resulting in a delightful and memorable overall scent experience.
Base Notes are highly valued in perfumery for their calming and long-lasting qualities, which contrast with the more invigorating top notes. They emerge as the final aromatic layer after the middle notes have faded, providing a sense of wholeness and leaving a lasting impression on the senses.
Prominent base notes, such as vanilla, amber, musk, sandalwood, and cedarwood, hold a significant position in the fragrance pyramid. Once the top notes have evaporated, these base notes come to the forefront, creating the enduring essence of the fragrance.
Comprising approximately 10% to 25% of the final blend, base notes seamlessly blend with the air and exude their allure for an extended period, often lasting up to six hours or more. Together with the middle notes, they form the heart of the fragrance, elevating lighter notes and adding depth and resonance to the overall composition.
Base notes like vanilla, amber, musk, patchouli, moss, and woody essences contribute to enhancing the allure of the perfume, while their interplay with heart notes adds complexity and sophistication to the aroma.
During the dry-down phase, the prominence of base notes complements the initial impact of top notes, resulting in a captivating and enduring impression that lingers in the air.
Base notes are highly praised for their richness and smoothness, showcasing the longest staying power among different scent categories. As essential fixatives, their large and slow-evaporating molecules intensify the top and middle notes, thereby contributing to the fragrance's profound and multifaceted nature.
Certain base notes, particularly those with animalic and musky qualities, exhibit remarkable tenacity, lingering for more than twenty-four hours after application.
Prominent base notes, such as vanilla, amber, musk, sandalwood, and cedarwood, hold a significant position in the fragrance pyramid. Once the top notes have evaporated, these base notes come to the forefront, creating the enduring essence of the fragrance.
Comprising approximately 10% to 25% of the final blend, base notes seamlessly blend with the air and exude their allure for an extended period, often lasting up to six hours or more. Together with the middle notes, they form the heart of the fragrance, elevating lighter notes and adding depth and resonance to the overall composition.
Base notes like vanilla, amber, musk, patchouli, moss, and woody essences contribute to enhancing the allure of the perfume, while their interplay with heart notes adds complexity and sophistication to the aroma.
During the dry-down phase, the prominence of base notes complements the initial impact of top notes, resulting in a captivating and enduring impression that lingers in the air.
Base notes are highly praised for their richness and smoothness, showcasing the longest staying power among different scent categories. As essential fixatives, their large and slow-evaporating molecules intensify the top and middle notes, thereby contributing to the fragrance's profound and multifaceted nature.
Certain base notes, particularly those with animalic and musky qualities, exhibit remarkable tenacity, lingering for more than twenty-four hours after application.
About Health & Well-being
Harnessing the powers of aroma for health and well-being, we specialize in producing aromatic solutions in different formulations for various intended applications so as to aid the user to achieve the maximum benefits. These aroma solutions are manufactured in Singapore with premium-grade and finest ingredients imported from countries around the globe, particularly from sustainable and reliable sources in compliance with IFRA standards.
Stress is an ever- increasing part of our lives, and this can only mean Aromatherapy is more relevant today than ever before. Aromatherapy can have a beneficial effect on irritation, stress, depression, apathy and can further enhance the positive factors like happiness, sensuality, relaxation and stimulation.
Most of us pretty much aware that scents can change the way we feel. Increasingly, there is a growing appreciation of the truly remarkable ability of fragrances to respond to our specific mental, physical and spiritual needs.
Our sense of smell is registered in one of the oldest parts of the brain, known as the limbic area. This area is connected with memory, emotion and instinctive activities, such as sexual response, sleep, hunger and thirst. When we breathe in a scent, the aromatic molecules are quickly inhaled via the millions of sensitive cells that line the nasal passages, triggering messages that pass directly to the brain. This causes chemical changes in the body, which affect the state of mind, health and spiritual aspects of the person. Scents can be used to positively influence our wellbeing via topical application to the body (massage oils) or through inhalation (essential oil, aromatherapy oil, aroma essence, aroma concentrate, reed diffuser oil) by scenting the air around us.
As such, we have specially formulated a series of aroma therapeutic products for various applications. We have the widest range of scents for individual preference which allows you to choose the fragrance that you like. Use the invigorating, stimulating or refreshing scents (Fruity and leafy) when you are feeling tired or low spirited. Try out the calming fragrances (Flowers) to ease away your worries; and select the rich and luxurious aromas (special blends) when you want some pampering.
Stress is an ever- increasing part of our lives, and this can only mean Aromatherapy is more relevant today than ever before. Aromatherapy can have a beneficial effect on irritation, stress, depression, apathy and can further enhance the positive factors like happiness, sensuality, relaxation and stimulation.
Most of us pretty much aware that scents can change the way we feel. Increasingly, there is a growing appreciation of the truly remarkable ability of fragrances to respond to our specific mental, physical and spiritual needs.
Our sense of smell is registered in one of the oldest parts of the brain, known as the limbic area. This area is connected with memory, emotion and instinctive activities, such as sexual response, sleep, hunger and thirst. When we breathe in a scent, the aromatic molecules are quickly inhaled via the millions of sensitive cells that line the nasal passages, triggering messages that pass directly to the brain. This causes chemical changes in the body, which affect the state of mind, health and spiritual aspects of the person. Scents can be used to positively influence our wellbeing via topical application to the body (massage oils) or through inhalation (essential oil, aromatherapy oil, aroma essence, aroma concentrate, reed diffuser oil) by scenting the air around us.
As such, we have specially formulated a series of aroma therapeutic products for various applications. We have the widest range of scents for individual preference which allows you to choose the fragrance that you like. Use the invigorating, stimulating or refreshing scents (Fruity and leafy) when you are feeling tired or low spirited. Try out the calming fragrances (Flowers) to ease away your worries; and select the rich and luxurious aromas (special blends) when you want some pampering.
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About Fragrance Production
Wan Shon Trading Pte. Ltd. (WST), an internationally recognized trading and manufacturing powerhouse, is the driving force behind the acclaimed brand Pure™ Essentials. Based in the Republic of Singapore, WST has established a formidable global presence, while Pure™ Essentials is tailored to address the nuanced needs of the local Singapore market with its specialized product line.
We take pride in crafting our oils using only the finest ingredients and raw materials, meticulously sourced from various corners of the globe. Our commitment to sustainability and reliability is unwavering, ensuring compliance with the International Fragrance Association (IFRA) standards. Our expertise in innovative product formulation is reflected in our extensive range of well-balanced and sophisticated aromatherapy products. Post-production, these products find their way back to the nations supplying our raw materials, a testament to our global footprint and quality assurance.
Within Singapore, our distribution network is both extensive and inclusive, catering to a wide array of esteemed institutions, including government ministries and statutory boards. Our clientele is diverse, encompassing embassies, banks, NGOs, multinational and local corporations, educational bodies, healthcare institutions, and various centers of entertainment and leisure, among others.
We take great honor in being recipients of the prestigious Singapore Quality Brands (SQB) Awards, a recognition that speaks volumes about our dedication to excellence.
We take pride in crafting our oils using only the finest ingredients and raw materials, meticulously sourced from various corners of the globe. Our commitment to sustainability and reliability is unwavering, ensuring compliance with the International Fragrance Association (IFRA) standards. Our expertise in innovative product formulation is reflected in our extensive range of well-balanced and sophisticated aromatherapy products. Post-production, these products find their way back to the nations supplying our raw materials, a testament to our global footprint and quality assurance.
Within Singapore, our distribution network is both extensive and inclusive, catering to a wide array of esteemed institutions, including government ministries and statutory boards. Our clientele is diverse, encompassing embassies, banks, NGOs, multinational and local corporations, educational bodies, healthcare institutions, and various centers of entertainment and leisure, among others.
We take great honor in being recipients of the prestigious Singapore Quality Brands (SQB) Awards, a recognition that speaks volumes about our dedication to excellence.
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For optimal performance and a truly harmonized fragrance atmosphere, please use Aroma Solution that are intended for your specific Aromatherapeutic Hardware.
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